PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing

A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).

Gaining Physician Access

PHARMA-MKTING is an exclusive email network for pharmaceutical marketing professionals interested in the latest interactive technologies available for marketing. The network facilitates communication between members and recognized experts and leaders in interactive pharmaceutical marketing.

DTC Sweeps: The Impact and Evolving Role of Direct-to-Consumer Marketing

Join us for dinner and an evening of networking and lively interaction with our moderator and expert panelists. You'll learn how DTC marketing continues to evolve and shape the healthcare marketing mix.

Consumer Use of the Internet for Health: Whose Numbers Do You Believe?

Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.

Integrating Online & Offline Marketing: Challenges for Pharma

This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?

Consumer Use of the Internet for Health: Whose Numbers Do You Believe?

Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.

Consumer Use of the Internet for Health: Whose Numbers Do You Believe?

Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.

Integrating Online & Offline Marketing: Challenges for Pharma

This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?

Integrating Online and Offline Marketing: Challenges for Pharma

This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?

The Third Annual Privacy & Data Security Summit

PHARMA-MKTING is an exclusive email network for pharmaceutical marketing professionals interested in the latest interactive technologies available for marketing. The network facilitates communication between members and recognized experts and leaders in interactive pharmaceutical marketing.