Pharma Marketing Network

This article takes a critical look at Sen. Frist's proposal to reform DTC. The article includes reactions to the Frist proposal from PhRMA, AMA, advertising trade associations, and from members of the PHARMA-MKTING online discussion group.

Last week's ePharma Summit was held at the new Borgata Hotel and Casino in Atlantic City, NJ. This venue, it turns out, was appropriate...

The FDA Office of Drug Safety has a HELP WANTED sign in its window:New Leadership for Safer DrugsThe Office of Drug Safety announced a...

The Washington Legal Foundation (WLF), a conservative watchdog group funded by businesses (including drug companies), last week launched the "FDA/DDMAC Watch" program to "scrutinize"...

Last week I received a special edition of Newsweek Magazine devoted to "The Future of Medicine." The issue touted new treatments coming our way...

Featured Conference Medicare Part D: Ramifications for the Pharmaceutical Industry at the Corporate & Product Levels ...

This event is a first-in-class conference providing the only opportunity for product and brand managers, as well as those charged with marketing strategy and business development, to attend one event that addresses all their consumer marketing segmentation challenges.

Featured Conference Pharmaceutical Marketing Segmentation June 27 - 28, 2005 • Philadelphia, PA Visit the...

Taking "One small step for a pharmaceutical company, one giant leap for the pharmaceutical industry," Bristol Myers Squibb (BMS) announced on 13...

This year’s conference is one of the only industry events that focuses exclusively on the issues surrounding product complaint handling. The 2005 conference reconvenes pharmaceutical professionals who are charged with ensuring that the handling of product complaints is done efficiently, thoroughly and in compliance with regulations.