The Two Bobs: Enzyte vs. Viagra
I read -- with sadness, I must admit -- that the offices of Berkeley Premium Nutraceuticals, the company that brought us Enzyte, the "natural...
Innovative Marketing for Innovative Drugs
According to an article in today's Wall Street Journal, "Pfizer Inc., the maker of Lipitor, blames the German health ministry for a significant drop...
A Good Time Was Had by All
Nearly 70 people showed up at the Second Annual Networking Dinner Reception on May 18, 2005, in Metuchen, New Jersey. Attendees spent several hours networking, enjoying dinner, and brain-storming ideas about how to improve the Network and the services offered.
Is Pharma Marketing a Lot of BS?
All marketers are bullshitters! What are some noteworthy examples of pharmaceutical marketing bullshit? How does marketing bullshit hurt the industry?
Return on CME: Are Pharma Companies Getting Desired Outcomes?
This article summarizes a presentation by Sharyn Lee, CEO and cofounder of Medical Educational Broadcast Network (MEBN), a medical education communications and publishing company, who spoke on outcomes-based CME and the importance of selecting the best assessment tool at a recent Medical Education Congress.
Marketing in the Post-Vioxx Era
This article summarizes a panel discussion at a recent Pharmaceutical Executive Annual Marketing Summit in Philadelphia.
Thought-Leader Management: A Challenge Met
This article reviews Medigent Thought Leader, a Web-based software suite designed to dramatically improve a pharma company's communications with Key Opinion Leaders.
A Proposal for a Drug Risk Advisory System
Taking a page from the Homeland Security Advisory system, the author proposes a color-coded system for notifying the public about drug risks and links the levels of risk with levels of restrictions on DTC advertising.
Evidence-based Marketing
Recently, I have seen the term "evidence-based marketing" used in a seemingly derogatory manner as in:
"The use of direct marketing...
Medical Manufacturing Summit
The Medical Manufacturing Summit provides an exclusive and unparalleled opportunity for senior-level executives in the industry to network, evaluate current practices and strategies, and to explore new products and services.
