Blame the Doc, Not DTC!
"Researchers funded by the National Institute of Mental Health (NIMH), part of the National Institutes of Health, have found that requests from patients for...
5th Annual Successfully Utilize Data Warehousing and Business Intelligence for Pharmaceutical Sales & Marketing
Featured Conference 5th Annual Successfully Utilize Data Warehousing and Business Intelligence for Pharmaceutical Sales & Marketing ...
CBI’s Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry
Featured Conference CBI's Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry April 21 -...
Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry
Featured Conference Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry April 21 -...
The Drug Sampling Problem
For pharmaceutical marketers, sampling is the single largest promotional investment, accounting for 55 percent of the $19.1 billion spent on promotion in 2001 (see...
Separation of Church and State
Chairman Bob Ehrlich over at DTC Prespectives is a well-known conservative commentator in pharmaceutical marketing circles. He likes coloring criticism of the pharmaceutical industry...
4th Annual Patient Compliance
Featured Conference 4th Annual Patient Compliance April 11 - 12, 2005 Philadelphia, PA Visit...
Cox-2’s (and Pfizer?) on Slippery Slope
The FDA has just hammered Pfizer's Bextra and Celerex as well as other NSAIDs (see "FDA Announces Series of Changes to the Class of...
“Bioshield” Boondoggle
Whole industries have sprung up based upon our fear of terrorism. And it's being funded in large part by the U.S. government to the...
Separation of Church and State
The pharmaceutical industry should not be caught undermining the 'Chinese wall' between editorial content and advertising that reputable media take pains to maintain. Especially considering that the pharma industry itself has been accused of a less than stellar record of maintaining separation between education and promotion to physicians and consumers.
