3rd Annual Pharmaceutical Product Complaints
This years conference is one of the only industry events that focuses exclusively on the issues surrounding product complaint handling. The 2005 conference reconvenes pharmaceutical professionals who are charged with ensuring that the handling of product complaints is done efficiently, thoroughly and in compliance with regulations.
Ethnic Drugs – Good Science or Good Marketing?
From an article in today's New York Times ("U.S. to Review Heart Drug Intended for One Race"):"Scientists believe that genetic markers will someday be...
Say it isn’t so, J&J!
Just when I thought I found a pharmaceutical company -- i.e., Johnson & Johnson -- we could trust to do the right thing (see...
Annual Continuing Medical Education
Featured Conference Annual Continuing Medical Education June 9 - 10, 2005 * Princeton, NJ Visit...
Can’t Get Any Respect!
Back when COX-2's were under fire, representatives of the drug industry lamented that they "can't get any repsect." You might have remembered this bit...
Peter Rost: Pharma’s Black Knight
In the movie "Monty Python and the Holy Grail," King Arthur, played by Graham Chapman, fights a duel with the Black Knight, played by...
eDetailing ROI Better than DTC?
I attended the recent seminar entitled "Are You Building Brands...Or Relationships?", which was hosted by Lathian Systems, Inc., a provider of eDetailing and other...
Patients Come First?
In new a new TV ad campaign costing $20 million, Merck proclaims a new slogan: "Merck. Where patients come first." (See the New York...
3rd Annual Forum on Anonymous Patient-Level Data
Featured Conference 3rd Annual Forum on Anonymous Patient-Level Data June 2 - 3, 2005 Philadelphia, PA ...
Transparency is the Word These Days
Instead of fancy, expensive ads or PR campaigns, why don't pharma companies interview a few employees and let us hear directly from them?
