Pitts on DTC and Older Americans
Peter Pitts, senior vice president of global health affairs at Manning Selvage & Lee (a PR firm with many pharmaceutical clients), former FDA Associate...
The Empire Strikes Back
Mike Pucci, Vice President of External Affairs at GlaxoSmithKline, is a man with a mission, which is to get the word out about the...
PhRMA’s Terrorist Plot
Back in May I posted a few comments about the Pharmaceutical Research and Manufacturers of America (PhRMA) commissioning Guiliani Partners to produce a report...
8th Original Forum on Customer Relationship Management (CRM) for the Bio/Pharmaceutical Industry
The 2005 forum brings together industry experts to share actual experiences and case studies on their challenges and successes in developing a customer focused strategy.
Cut Marketing, Raise Sales
As pharmaceutical companies post their quarterly earnings, I see that some major pharma companies have done better than others at increasing their sales and...
7th Annual Guidelines for Disseminating Off-Label Information
Balance Scientific Discussion with Promotion in an Environment of Increased Regulatory Scrutiny
New Assault on Pharma Marketing?
It's one thing to criticize pharmaceutical marketing techniques like we have seen in the press, in Congress, on this Blog, and elsewhere. But attempting...
Celebrities & Buzz Revisited
Last week's post "Fake Pharma Advertising" elicited a number of responses from members of the PHARMA-MKTING Online Discussion Group. I include the dialog and...
Fake Pharma Advertising
There is a growing concern about using certain promotional techniques for drugs and devices that have been "imported" from other industries (e.g., packaged goods)....
eDetailing: Surveys Say…
At the recent Technology Supported Physician Detailing conference in Philadelphia, Liz Boehm presented data from a recent (2005) Forrester Research survey of eDetailed docs....
