Pfizer DTC Pledge: ED is Litmus Test
Pfizer recently announced changes to its direct-to-consumer (DTC) advertising of prescription drugs (see "Pfizer Announces Improvements to Consumer Advertising for Prescription Medicines"). The Pfizer...
Internet Marketing: Risks Ahead
In an Ad Age story ("Marketers Wrestle with Hard-to-Control" Web Content") doubt is cast upon the wisdom of advertising on blogs because such consumer-controlled...
Bloggers Worry Pharma More Than FDA
Billy Tauzin, CEO of PhRMA, the US drug industry trade group, laid into the FDA's proposal for a Drug Watch site (see "FDA Drug...
Alternatives to DTC, Part 1
Recently, the following items have appeared in my radar screen: Last week I was visited by two entrepreneurs who showed...
Reminder Ads – Pharma’s Dodo?
PhRMA's New "Guiding Principle" #10 for Direct-to-Consumer Advertising states: "DTC television advertising that identifies a product by name should clearly state the health conditions...
PhRMA Finalizes DTC Principles
The US pharmaceutical trade association, PhRMA, finalized its "Guiding Principles" for TV and print direct-to-consumer (DTC) advertising yesterday (see "AmericaÂs Pharmaceutical Industry Announces Guidelines...
Healthy Pharma 2010
W.J. "Billy" Tauzin, head of PhRMA, the pharmaceutical industry trade association, was recently interviewed by the New York Times (see "Extended Version of the...
McKinnell’s Mea Non Culpa
If you buy the book "A Call to Action" by Pfizer's CEO, Dr. Hank McKinnell, with the notion that you will learn what this...
PhRMA Rules Come Up Short
The Pharmaceutical Research and Manufacturers of America (PhRMA), which represents the country’s leading pharmaceutical research and biotechnology companies, has sent out a trial balloon...
Restrict DTC, but Extend the Patent for New Drugs
When the leading Republican member of Congress and a contender for the next president of the United States says it's time for the pharmaceutical...
