DTC in 2005: Can You Teach Old Dogs New Tricks?
Summary of 2004 DTC Industry Checkup survey.
Relationship Marketing Program Management for Pharmaceutical Marketers
This article reviews the Optas relationship marketing management solution, which provides pharmaceutical marketer-friendly tools and interface for managing multiple DTC campaigns.
You May Walk Like a Duck and Quack Like a Duck, But You’re No...
There are two kinds of marketers -- brand marketers and direct marketers. In the world according to Jon Roska, CEO & Chief Creative Officer of Roska Direct, a Montgomeryville, PA direct advertising agency, brand marketers are hens (i.e., chickens) and direct marketers are ducks and both vie for the attention of the farmer (i.e., pharma client). The question is, Can chickens and ducks work together to provide the farmer with the best of both kinds of marketing?
Buzz is NOT regulated by FDA
It seems that Cialis will be back at the Super Bowl with a 60-second commercial that may cost as much as $4.8 million (see...
2nd Annual Pharmaceutical Marketing Compliance Congress
The 2005 event reconvenes over 350 high level legal, compliance and regulatory members of the pharmaceutical industry and features tracks on direct-to-consumer advertising, off-label promotion and fraud & abuse.
Can Drug Ads Communicate Risk?
Bob Erlich of DTC Perspectives magazine said in a recent newsletter:
"Drug makers ... need to be totally upfront about risk, educating consumers in understandable...
4th Annual Pharmaceutical Contact Centers
Featured Conference 4th Annual Pharmaceutical Contact Centers January 27 - 28, 2005 Philadelphia, PA...
DTC in 2005: Old Dogs, New Tricks?
Based on results from the "2004 DTC Industry Checkup" -- a survey of DTC (direct-to-consumer) drug marketers by Optas, Inc. and DTC Perspectives, Inc....
Pharmaceutical PR: Fool Me Once, Fool Me Twice
Well, the elections are over and the industry's best boy -- G. W. Bush -- and Republican congressional cronies are in place and eager...
Marketing Drugs Like Packaged Goods at the Super Bowl
At the last Super Bowl a brouhaha arose over the half-time show. It also brought some unwelcome attention to direct-to-consumer (DTC) advertising. A Comedy...
