Pharma Marketing Network

The FDA has just hammered Pfizer's Bextra and Celerex as well as other NSAIDs (see "FDA Announces Series of Changes to the Class of...

Whole industries have sprung up based upon our fear of terrorism. And it's being funded in large part by the U.S. government to the...

The pharmaceutical industry should not be caught undermining the 'Chinese wall' between editorial content and advertising that reputable media take pains to maintain. Especially considering that the pharma industry itself has been accused of a less than stellar record of maintaining separation between education and promotion to physicians and consumers.

Johnson & Johnson is unveiling a new approach to TV and print campaigns that deals head-on with safety, putting drug risks on more-equal footing with drug benefits. This article summarizes the results of a survey about whether or not the rest of the pharma industry should follow J&J's lead.

Six Sigma and Lean have been used for more than two decades to improve manufacturing operations in every industry around the world. This interview with an industry expert offers insights on how Six Sigma and Lean principles can be applied to improve efficiencies in pharmaceutical sales and marketing.

This article reviews Lathian Systems' online solutions that are designed to help pharma companies capture the interest, gain the access, and obtain the time required to deliver effective educational programs to physicians.

This article reviews Q2 Audit, a new company and an industry-standard measure of marketing effectiveness.

Several recent surveys indicate that pharmaceutical companies will spend more money on e-mail marketing to consumers in 2005. Perhaps they should also spend some money and time to ensure that their email campaigns adhere to emerging best practices with regard to privacy, HIPAA, SPAM, and permission-based marketing.

What if pharmaceutical companies actually listened to these physicians? Instead of talking about gaining physician access by sales reps, pharmaceutical companies might provide more access to the kind of representative physicians seem to want -- the medical science liaison or MSL.

Sources close to the situation say that John Mack, the 48-year-old President of VirSci Corporation and publisher of Pharma Marketing News, rebuffed...