Direct to Physician Telemarketing and Sales
This article reviews the telemarketing services ADG Pharmaceutical Biotech Marketing (ADG), which specializes in providing hosted telemarketing services for the pharmaceutical, life sciences and biotech industries.
Pharma Trends to Watch in 2006
This is the time of the year when we all look into our crystal balls and try to come up with predictions for the new year. This article summarizes the collective wisdom from respondents of the 2006 Pharma Trend Survey and participants of the Pharma Marketihng Roundtable.
The BEST of Pharma Marketing Blog in 2005
I can't resist the urge to do a TOP TEN list! Of the more than 120 posts made to this blog in 2005, the...
Lilly’s Off-Label Promo Shenanigans
Recently, Eli Lilly agreed to plead guilty and to pay $36 million in connection with its "illegal promotion" of the drug Evista, which is...
Pharmaceutical “Tribal Marketing”
Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo...
Marketing “Acceptable Risk”
A few days ago I posted comments regarding Merck's hand in the last minute editing of an important Vioxx clinical trail article published in...
4th Annual Pharmaceutical Product Launches
Hear case studies from industry leaders on the challenges, opportunities and successes in launching new pharmaceutical products into the marketplace.
Merck’s Hand in the Cookie Jar
It seems that Merck has been caught with its hand in the cookie jar. The New England Journal of Medicine (NEJM), that bastion of...
Less DTC, Better Public Image?
A lot of attention is being paid these days to pharma's tarnished public image. The prominence of direct-to-consumer (DTC) advertising has been linked to...
J&J Scores High in Reputation Quotient Study
Results of the recent Harris Interactive corporate reputation study, reported in today's Wall Street Journal (see "Ranking Corporate Reputations"), place pharmaceutical companies low on...
