2nd Annual eMarketing for Pharmaceuticals

PHARMA-MKTING is an exclusive email network for pharmaceutical marketing professionals interested in the latest interactive technologies available for marketing. The network facilitates communication between members and recognized experts and leaders in interactive pharmaceutical marketing.

DTC Straight Talk

According to an article in yesterday's Wall Street Journal ("In Switch, J&J Gives Straight Talk"): "Johnson & Johnson is unveiling a new approach to...

Give Docs What They Want

Last week I attended a pharmaceutical industry conference focused on the problem of physician access or lack thereof by sales representatives. I heard a...

Maximize Investigator Initiated Studies

Featured Conference Maximize Investigator Initiated Studies March 21 - ...

6th Annual Multicultural Pharmaceutical Marketing, Media, & Public Relations

Featured Conference 6th Annual Multicultural Pharmaceutical Marketing, Media, & Public Relations March 17 - 18, 2005...

Pharmaceutical Risk Management

Featured Conference Pharmaceutical Risk Management March 17 - ...

4th Annual Conference on eMarketing for Pharmaceuticals

CBI's 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry's top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing.

4th Annual Conference on eMarketing for Pharmaceuticals

CBI's 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry's top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing.

3rd Annual Gaining Physician Access

Featured Conference 3rd Annual Gaining Physician Access March 14 - 15, 2005 • ...

“Ethnic Drugs” and “Genetic Marketing”

Last week the FDA issued a warning about Crestor -- the cholesterol-lowering drug marketed by AstraZeneca. Among other things, FDA specifically suggested that lower...