Pharma Marketing Network

As reported in Sunday's New York Times, sales of erectile dysfunction drugs (Viagra, Cialis, Levitra) are falling (see figure at left). "...the market for...

There's a lot of interest these days among pharmaceutical marketing and sales executives in sales force effectiveness (SFE). The brisk sales of a compilation...

This week's post "Sexy Reps Sell Rx" generated an interesting thread on women, beauty vs brains and pharmaceutical marketing on the PHARMA-MKTING online discussion...

Develop Enhanced Internal and External Partnerships and Integrated Messaging to Maximize the Value of Your Publication Plan

Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe.

This article reviews the book Generation Rx and focuses on the roles of several key pharmaceutical marketing pioneers as described in the book.

This article describes the services offered by DocCheck and specifically focuses on the portal's market research and physician-targeting capabilities, which any pharmaceutical marketer wishing to do professional marketing in Germany should know more about.

This article presents the basics of blogging and offers several examples of how pharmaceutical companies and marketers can use blogs effectively without shooting themselves in the foot!

Vol. 4, No. 11: December 2005 Welcome to the December, 2005 issue of Pharma Marketing News. Subscribe...

As reported by Gary Haber in The News Journal, Merck plans to cut 7,000 jobs (11% of its global work force) and improve manufacturing...