Pharma Marketing Network

Taking a page from the Homeland Security Advisory system, the author proposes a color-coded system for notifying the public about drug risks and links the levels of risk with levels of restrictions on DTC advertising.

Recently, I have seen the term "evidence-based marketing" used in a seemingly derogatory manner as in: "The use of direct marketing...

The Medical Manufacturing Summit provides an exclusive and unparalleled opportunity for senior-level executives in the industry to network, evaluate current practices and strategies, and to explore new products and services.

"Researchers funded by the National Institute of Mental Health (NIMH), part of the National Institutes of Health, have found that requests from patients for...

Featured Conference 5th Annual Successfully Utilize Data Warehousing and Business Intelligence for Pharmaceutical Sales & Marketing ...

Featured Conference CBI's Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry April 21 -...

Featured Conference Forum on Early Stage Commercialization Strategies for the Pharmaceutical Industry April 21 -...

For pharmaceutical marketers, sampling is the single largest promotional investment, accounting for 55 percent of the $19.1 billion spent on promotion in 2001 (see...

Chairman Bob Ehrlich over at DTC Prespectives is a well-known conservative commentator in pharmaceutical marketing circles. He likes coloring criticism of the pharmaceutical industry...

Featured Conference 4th Annual Patient Compliance April 11 - 12, 2005 • Philadelphia, PA Visit...