Gender Pay Gap Backslides Within European Healthcare Industry
New Report from the Healthcare Businesswomen’s Association Shows Further Increase in Median Pay Gap between Genders
Fairfield, NJ (14 March, 2023) Results from a new...
A Chat about AI
From Microsoft’s big investment to Google’s big botch, to the big array of smarter services, AI is set to change pharma. Since I enjoy...
Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for...
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across...
Healthcare Industry Leaders and Workplace Equity Champions Announced as 2023 Award Recipients by the...
Kite’s Christi Shaw, AbbVie’s Jag Dosanjh, and LexisNexis® Risk Solution’s Liz Paulson Earn Top Industry Honors
FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s...
Employer Branding: The Secret Sauce to Accelerate Recruitment and Address Skills Gaps for Life...
The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. But in the last...
Pharma USA 2023 | March 28–29, 2023 (formerly eyeforpharma Philadelphia)
Patient-first. Collaborative. Data and insights-driven. Digitally underpinned.
These are the qualities of a healthcare system that actively serves its purpose – yet instead, the US...
Delix Therapeutics and Pfizer UK Recognized as Global Champions of Greater Equity for Women...
Fairfield, N.J. (20 September, 2022)—To showcase the impactful commitment and outcomes of equitable practices for women in the workplace, the Healthcare Businesswomen’s Association (HBA)...
Have You Gone Programmatic Yet?
Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space.
When a user visits a website, a request is sent to...
4 Trends to Watch on Native Advertising
Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and lack targeting...
4 Benefits of Video for the Pharma Industry
Video is, without a doubt, revolutionizing the pharmaceutical industry. It presents a tremendous opportunity for pharma and healthcare brands as it is one of...
