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Patients engaging with pharma marketing content on digital platforms.

How Has Patient Marketing Changed in the Digital Age?

Editor - April 3, 2025

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Young adult managing a chronic health condition using a smartphone to access digital healthcare resources, representing Gen Z pharma marketing, patient engagement, and trusted health communication.

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Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

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