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DTC Advertising
Tag: DTC Advertising
FDA DTC Payola Out, You Pay In!
Pharma Guy
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January 10, 2008
2
Jarvik — Lipitor spokesperson — “outed” as an unlicensed physician!
Pharma Guy
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January 8, 2008
3
Promotion vs. R&Deja vu all over again!
Pharma Guy
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January 7, 2008
0
Lunesta’s Ad Spending Spree and Other DTC Oddities
Pharma Guy
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December 13, 2007
0
DTC Critters to Strike – Cite New Media Residuals as Issue
Pharma Guy
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December 10, 2007
0
Amitiza DTC Ads Won’t Win Any Awards, But…
Pharma Guy
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November 15, 2007
4
AdAge is Wrong! Drug Ads, Not Bad News, Cause Frayed Attention...
Pharma Guy
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November 14, 2007
1
Another Award for Rozerem! This one…not so good.
Pharma Guy
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October 30, 2007
1
Awards. What Are They Good For?
Pharma Guy
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October 29, 2007
2
Rozerem Expedites Experts’ Dreams: Honoraria!
Pharma Guy
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October 25, 2007
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