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Pharma is Spending More on DTC Advertising But Its Effectiveness is...

Pharma Guy - February 13, 2017

Sales Reps in the Wild: An Interesting Way to Promote a...

Pharma Guy - December 9, 2011

Twitter’s for the Dogs! … and Other “Indirect Customers”

Pharma Guy - September 2, 2009

Wikis and Social Networks for Marketing & Sales Collaboration: Will It...

Pharma Guy - August 23, 2007

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026

Why Pharma Campaigns Fail—Even When They’re Fully Compliant

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Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

April 8, 2026