Tuesday, October 27, 2026
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Cancer patient receiving compassionate support from a healthcare professional, highlighting emotional care, nutrition, financial assistance, and patient navigation.

Cancer Support Is Usually Treated Like an Extra. This Campaign Says...

Donna Pacheco -
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Woman with vitiligo looking thoughtfully into the distance, with shadowy scenes representing anxiety, depression, and isolation, highlighting the hidden emotional burden of the condition.

Vitiligo Is Visible. AbbVie Is Marketing What Patients Can’t See.

Donna Pacheco -
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Woman exploring an Osteoboost prescription wearable after seeing a TV advertisement, with an online doctor consultation and medical device information on her laptop.

A Prescription Wearable Went on TV. The Funnel Looks Nothing Like...

Donna Pacheco -
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A woman attends an online therapy session while someone handles household chores in the background, illustrating how practical support can reduce barriers to mental healthcare.

“I’ll Start Therapy When Life Calms Down.” Rula Tried to Remove...

Donna Pacheco -
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Consumer comparing a $39 contact lens advertisement on a smartphone with a higher checkout total on a laptop, highlighting healthcare pricing transparency.

The Ad Said $39. Checkout Said More. When Does Price Become...

Donna Pacheco -
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Woman making healthy lifestyle changes as part of a prediabetes awareness marketing campaign focused on prevention and action

“You Can Undo Prediabetes” Is a Very Different Kind of Health...

Donna Pacheco -
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Doctor and consumer connected through data-driven pharma audience targeting and healthcare marketing technology

Your HCP Strategy Knows Which Doctors Matter. Now That Intelligence Is...

Donna Pacheco -
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Creative bar stool installation used in a taboo health marketing campaign to raise awareness of colorectal cancer warning signs

A Bar Stool Started a Cancer Conversation. That’s the Point.

Donna Pacheco -
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Physician reviewing EHR data and connected programmatic healthcare advertising insights on a digital screen

The EHR Is Becoming Programmatic Media. Pharma Buyers Should Pay Attention.

Donna Pacheco -
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Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

Donna Pacheco -
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