healthcare UX Archives - Pharma Marketing Network

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Doctor facing prior authorization barriers and prescribing friction inside an electronic health record system

The Frictionless Script: Why “Covered” Drugs Still Fail at the Point...

Donna Pacheco - May 19, 2026

Professionals analyzing a pharma website with UX issues like 404 errors, slow load times, and complex forms on a digital dashboard.

The Hidden UX Failures Sabotaging Pharma’s Best Campaigns

Donna Pacheco - December 19, 2025

Illustration of multiple pharma communication channels merging into a seamless digital health experience with a doctor and patient viewing health data.

Why Unified Experience Design Beats Omnichannel in Pharma Marketing

Donna Pacheco - December 7, 2025

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Pharma compliance professional using AI-powered telehealth marketing compliance dashboard with real-time risk monitoring

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Doctor facing prior authorization barriers and prescribing friction inside an electronic health record system

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Pharmaceutical communications team monitoring market sentiment and FDA advisory vote outcomes during a critical 48-hour response window.

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