Tuesday, October 27, 2026
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Tag: Patient Advocacy

Diverse patient advocates and designers collaborating on custom T-shirts inspired by real patient experiences for a patient-centered pharmaceutical marketing campaign.

UCB Turned Swag Into Patient Support. That Changes the Role of...

Donna Pacheco -
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Cancer patient receiving compassionate support from a healthcare professional, highlighting emotional care, nutrition, financial assistance, and patient navigation.

Cancer Support Is Usually Treated Like an Extra. This Campaign Says...

Donna Pacheco -
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Woman with vitiligo looking thoughtfully into the distance, with shadowy scenes representing anxiety, depression, and isolation, highlighting the hidden emotional burden of the condition.

Vitiligo Is Visible. AbbVie Is Marketing What Patients Can’t See.

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Diverse patient ambassadors and healthcare professionals collaborating in a research workshop to improve patient experiences and pharmaceutical marketing strategies.

What If Patient Ambassadors Were Your Best Research Team?

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Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

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Pharma marketing professionals reviewing a community health strategy while healthcare workers engage patients at a local outreach event.

“Health Equity” Disappeared From the Pitch Deck. Did the Marketing Strategy...

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Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

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Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

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Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

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Image Alt Text: Healthcare professionals, patient advocates, and pharmaceutical stakeholders collaborating to build trust through a patient-centered advocacy partnership strategy.

The Advocacy Gap: Why Pharma’s Relationship with Patient Organizations Needs a...

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