Tuesday, October 27, 2026
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Women’s health professionals and policy leaders representing pharmaceutical advocacy, healthcare access, research, and brand strategy in Europe.

A Pharma Company Is Calling for a Women’s Health Strategy. Is...

Donna Pacheco -
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Woman making healthy lifestyle changes as part of a prediabetes awareness marketing campaign focused on prevention and action

“You Can Undo Prediabetes” Is a Very Different Kind of Health...

Donna Pacheco -
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Doctor and consumer connected through data-driven pharma audience targeting and healthcare marketing technology

Your HCP Strategy Knows Which Doctors Matter. Now That Intelligence Is...

Donna Pacheco -
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Creative bar stool installation used in a taboo health marketing campaign to raise awareness of colorectal cancer warning signs

A Bar Stool Started a Cancer Conversation. That’s the Point.

Donna Pacheco -
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Pharma marketing professionals reviewing a community health strategy while healthcare workers engage patients at a local outreach event.

“Health Equity” Disappeared From the Pitch Deck. Did the Marketing Strategy...

Donna Pacheco -
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Patient and healthcare professional having a personal conversation, representing authentic pharma marketing and human-centered communication.

Pharma Marketing Keeps Getting Smarter. Patients Still Want It to Feel...

Donna Pacheco -
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Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

Donna Pacheco -
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Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

Donna Pacheco -
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Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

Donna Pacheco -
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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

Donna Pacheco -
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