Sepracor Archives - Pharma Marketing Network

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An App for Troubled Sleepers that Lunesta Would Love… Maybe.

Pharma Guy - March 28, 2012

FDA Sucker Punches Sepracor with Warning Letter After the Match Is...

Pharma Guy - June 17, 2010

New Omnaris TV Ad is Less Freudian, Still Amateurish

Pharma Guy - April 12, 2010

Is DTC Bankrupting Pharma?

Pharma Guy - April 3, 2008

New Lunesta Print Ad: 70% LESS Moth!

Pharma Guy - April 2, 2008

Sepracor Not So Keen to Spend Big on DTC for Its...

Pharma Guy - March 31, 2008

Pharma Marketing ROI: The Emperor Has No Clothes!

Pharma Guy - March 28, 2008

Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI

Pharma Guy - March 26, 2008

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Brand vs Medical vs Legal: Who Really Owns the Message in...

April 9, 2026

Why Pharma Campaigns Fail—Even When They’re Fully Compliant

April 9, 2026

Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

April 8, 2026