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Healthcare professional reviewing smartwatch biometric data and patient health metrics on a smartphone, illustrating a wearable-integrated marketing strategy for personalized pharmaceutical engagement.

The Biometric Trigger: When Wearable Data Becomes a Marketing Signal

Donna Pacheco - June 29, 2026

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Healthcare professional reviewing smartwatch biometric data and patient health metrics on a smartphone, illustrating a wearable-integrated marketing strategy for personalized pharmaceutical engagement.

The Biometric Trigger: When Wearable Data Becomes a Marketing Signal

June 29, 2026

Physician reviewing prescription medications during a medication review to determine which therapies should remain as part of a de-prescribing pharma strategy.

De-Prescribing Pharma Strategy: What Happens When Your Drug Makes the Cut...

June 29, 2026

Primary care physician discussing treatment options with a patient while digital healthcare and patient identification icons illustrate modern primary care pharma marketing.

From Mechanism to Minutes: How Pharma Brands Win Over Primary Care

June 26, 2026