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Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?

Pharma Guy - January 1, 2014

Teaching Pharma Social Marketing to Biotech Scientists

Pharma Guy - January 1, 2014

Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile

Pharma Guy - January 1, 2014

WEGO Health: Empowering Health Consumer Opinion Leaders

Pharma Guy - January 1, 2014

Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and...

Pharma Guy - January 1, 2014

Emerging Search Engine Technology Drives Digital Integration Strategy

Pharma Guy - January 1, 2011

Mixing Blogging and Business: An Interview with Fard Johnmar

Pharma Guy - February 28, 2007

Faith-based Unbranded Marketing

Pharma Guy - May 15, 2007

Life After CNTO411 Blog for Michael Parks: Pitch360

Pharma Guy - January 1, 2011

Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case...

Pharma Guy - January 1, 2014

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