The (Near) Future of Digital Pharma Social, Mobile, Analytics, & the CloudClick Here for Additional Resources

A discussion with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previews his presentation at the 5th Annual Digital Pharma Europe conference. Kirby also discusses what the near future of pharma digital marketing has in store especially regarding use of the iPad, social media, and analytics in physician detailing.

Aired LIVE on: Wednesday, January 16, 2013

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Digital Pharma Europe is part of the global Digital Pharma event series. The topic is digital marketing for the European pharmaceutical industry.

The leading topics this year are mobile/apps, iPads, current trends in social media, and multi channel marketing.

Digital Pharma Europe has always led the way in presenting the most current digital topics.

Questions/Topics Discussed

  • General branded & unbranded multichannel marketing (MCM) solutions & services
  • The evolution of “eDetailing”
  • “Closed-loop marketing.” What it really means.
  • 5 levels of interactivity
  • “SMAC” – social, mobile, analytics, cloud: a new enterprise IT model

Guest Bio

Philippe Kirby

Philippe Kirby obtained a Bachelors degree in Electrical Engineering from Washington State (1981) and a Bachelor’s in Computer Science from the Conservatoire National des Arts et Metiers (1987) in Cholet, France. After a stint in the FMGC business (Duracell, Seagram) as International MIS Project Manager, he moved to the Pharma business with MSD 15 years ago. The last 8 years at MSD have been focused on supporting regional Sales & Marketing on CRM/MCM Programs, with strategic alignment, business architecture and program planning activities. Philippe is a Franco-American dual national based in Brussels, Belgium, is married and has 3 children.

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