Emily Sitrin Mason: A Successful, Integrated Mobile App Ad Campaign
In this 3.5-minute audio snippet, Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas, talks about how Astellas partnered with RunPee, a movie-viewing mobile app that tells you the best time to 'run and pee' without missing the best scenes, to deliver highly effective ads for Myrbetriq, which treats overactive bladder.
Lea Katsanis: Benefits & Risks of Rx Brand Personality
In this 2.5-minute audio snippet, Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, talks about Rx brand personalities as perceived by consumers and how pharmaceutical marketers can use or abuse how consumers perceive their brands' human characteristics.
Preeti Pinto: How Marketers & Regulatory People Can Just Get Along
In this 3-minute audio snippet, Preeti Pinto, a regulatory consultant and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca, talks about how regulatory-savvy pharma marketers are in a better position to challenge their regulatory colleagues when they say 'No.'
Maureen Winigrad and John Griffith: The Sudden Unexpected Death in Epilespy (SUDEP) Infographic
In this 4-minute audio snippet, Maureen Winigrad and John Griffith of Centric Infographics, give an update on the impact of the Managing Epilepsy & Seizures infographic campaign they launched in 2013 and introduce a new companion piece for the #Dare to Say SUDEP campaign.
Patricia Alves and Jaclyn Fonteyne: TweetChat Return on Investment
In this 2.5-minute audio snippet, Patricia Alves and Jaclyn Fonteyne, members of the Boehringer Ingelheim Social Media Team, talk about the working with legal-regulatory to plan TweetChats and what they consider to be the measures of success -- aka, return on investment -- for pharma TweetChats.
Big Pharma Racks Up Facebook Likes But Not So Much from Patients
In this 2.5-minute audio snippet, Pharmaguy contemplates how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.
Ryan McGuire: Pharma’s Mobile Development Challenges
In this 4-minute audio snippet, Ryan McGuire, Research Team Leader at Cutting Edge Information, talks about some of the challenges faced by small and large pharmaceutical companies in launching mobile apps including picking the right agency, determining at what point in a drug's lifecycle to begin the process, and how to coordinate a true global launch of a mobile campaign.
RJ Lewis: Programmatic, Auction-Based Digital Ad Buying
In this 4.5-minute audio snippet, R.J., President and CEO of eHealthcare Solutions, talks about programmatic ad buying or the 'Auction-based' model.
Wolfe: The Seven Year Drug Ban Solution
In this 1-minute audio snippet, Sydney Wolfe, MD, formerly head of Public Citizen, explains why you should wait at least seven years from the date of release to take any new drug unless it is one of those rare ‘breakthrough’ drugs that offers you a documented therapeutic advantage over older proven drugs.
Barrette and Gratton: Importance of the Patient Voice in Market Research
In this 2.5-minute audio snippet, Jack Barrette and Fabio Gratton, talk about Truvio and the importance of the patient voice in market research and how to distill the sentiment from patient conversations.