Why Pharma Can’t Ignore eDetailers
This article reviews the presentation made by Elizabeth W. Boehm, Forrester Research Analyst at the recent CBI eDetailing Conference in which she stated, “Physicians are embracing online technology, so pharmaceutical marketers can — and should — embrace online physicians.”
Boehm recommended that pharmas adopt some form of eDetailing to reach out to an increasingly populated and receptive target audience, and she presented multiple data sets, including results from Forrester’s 2003 Technographics Benchmark Study and eDetailing Survey, to support this position.
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Issue: Vol. 2, No. 9: October 2003
ARTICLE CATEGORIES: CONFERENCE HIGHLIGHTS | MARKET RESEARCH | STRATEGY