Featured Conference

Center for Business Intelligence

2nd Annual eDetailing

September 18-19, 2003 * Princeton, NJ

“Good learning environment to network with those that are actually doing e-DetailingÂ…learn hands-on.”
— Previous Attendee, Kevin Scott, Manager, Global Foresight, Proctor & Gamble

“It was great to get both a foundation of edetailing as well as some applicable case studies for true life applications.”
— Julie Holcombe, Director, Simstar Internet Solutions

CBIÂ’s eDetailing Conference provides an interactive forum to discuss how this innovative tool allows companies to access more physicians and ultimately increase sales. Learn how world-class pharmaceutical organizations are utilizing the capabilities of eDetailing and overcoming the challenges of expanding sales forces and limited physician time.

Hear a Keynote Presentation from Aventis, one of the first companies to fully adopt eDetailing, on how these new programs have impacted their sales and hear their expectation for the how it will impact the traditional sales call. Get much-anticipated survey results from Forrester Research and Jupiter Research, hear industry perspectives from AstraZeneca and Pharmacia, and build your own eDetailing strategy in a unique interactive session. Gain insights on how:

  • How eDetailing effectiveness changes over the product life cycle
  • How the different eDetailing vendors compare and what are the differences that matter?
  • What are physiciansÂ’ predominant expectations of and motivations for using online pharmaceutical programs?
  • To recruit new physicians and retain existing physicians for eDetailing programs

Plus! Choose from two pre-conference workshops: eSampling — Use Internet Technology to Access More Physicians and Increase Sales and Utilize Mobile Technology to Increase the Effectiveness of Your Sales Force.

For more information or to register, please visit the conference web site, or contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com

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