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2012
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2012
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Adherence: Do We Really Need an App for That?
Pharma Guy
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September 1, 2012
0
Pfizer Throws In the Lipitor Marketing Towel. Meanwhile AstraZeneca Promotes Crestor...
Pharma Guy
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May 31, 2012
0
Supporting Patients via Twitter and Beyond
Pharma Guy
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June 29, 2012
0
Google’s New Drug Search Result Format: A “Knowledge Graph” that doesn’t...
Pharma Guy
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December 1, 2012
0
Pharma Marketing News Vol. 11, No. 7: 26 July 2012
Pharma Guy
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July 26, 2012
0
Is Online Pharma Advertising ROI Scalable? Outsize Results on Modest Spends...
Pharma Guy
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October 1, 2012
0
Are Some DTC Print Ads Too Educational and/or Persuasive?
Pharma Guy
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June 29, 2012
0
Exploring the 2.0 Doctor-Patient Relationship. The Impact of New Technologies on...
Pharma Guy
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May 31, 2012
0
Pharma Paid Celebrity Best Practices
Pharma Guy
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December 1, 2011
0
Multichannel Marketing: Easy to Brag About, but Difficult to Do
Pharma Guy
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July 26, 2012
0
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