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2012

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Pfizer Throws In the Lipitor Marketing Towel. Meanwhile AstraZeneca Promotes Crestor...

Pharma Guy - May 31, 2012

Pharma Paid Celebrity Best Practices

Pharma Guy - September 1, 2012

Are Some DTC Print Ads Too Educational and/or Persuasive?

Pharma Guy - June 29, 2012

Google’s New Drug Search Result Format: A “Knowledge Graph” that doesn’t...

Pharma Guy - December 1, 2012

Pfizer’s Short-lived LIPITOR Branded Mobile App

Pharma Guy - May 22, 2012

FDA Guidance on Responding to Unsolicited Requests for Off-Label Information

Pharma Guy - January 26, 2012

Supporting Patients via Twitter and Beyond

Pharma Guy - June 29, 2012

Mobile Regulatory Fears: PhRMA Raises an Alarm

Pharma Guy - February 22, 2012

Gamification: Now and Then

Pharma Guy - July 26, 2012

The Role of Social Media in Managing Chronic Diseases: Focus on...

Pharma Guy - December 1, 2012

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