Help Doctors Educate Patients About Their Condition & Treatment

Vivacare offers industry partners (pharmaceutical firms, device firms and/or their agencies) an opportunity to develop and distribute 'Disease Education Kits' that leverage Vivacare's patient education platform and physician network. This article is a review of Vivacare's service as part of a pharmaceutical brand's digital marketing efforts.

Toward Patient-Centric Marketing: Working Effectively with Patient Groups

Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.

Pharmaguy’s Pharma Predictions

To usher in the New Year, it's traditional for pundits like Pharmaguy (aka John Mack, Publisher of Pharma Marketing News) to go out on a limb and make a few pharma industry predictions for the year.

Bad, Devalued, Distrusted & Defensive Pharma

This article, however, tells the Tale of Two Books: Bad Pharma, a 430-page book by Ben Goldacre, a British physician, whose previous book, Bad Science, was a best seller in the 'non-fiction' realm and the much smaller 123-page book Devalued and Distrusted by John L. LaMattina, former president of research and develop at Pfizer.

Toward Patient-Centric Marketing: Working Effectively with Patient Groups

Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.

Pharma Marketing News Vol. 12, No. 8: October 2013

Welcome to Volume 12, Issue #8 (October 2013) of Pharma Marketing News.

Evaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May...

This article is a summary of a study that evaluated claims in consumer-targeted television drug advertising against pharmacological evidence in order to determine the frequency of false or misleading claims made in these ads.

Pharma Marketing News Vol. 12, No. 3: 18 March 2013

Welcome to Volume 12, Issue #3 (18 March 2013) of Pharma Marketing News.

Self-Regulation as a Collective Blocking Strategy

Has the drug industry systematically violated PhRMA's DTC Principles? Is pharma self-regulation a deception meant to deflect criticism and block new FDA regulations? The answer is

Pharma Marketing News Vol. 12, No. 6: 31 July 2013

Welcome to Volume 12, Issue #6 (31 July 2013) of Pharma Marketing News.
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