Toward Patient-Centric Marketing: Working Effectively with Patient Groups

Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.

Pharmaguy’s Social Media Compendium: A Comprehensive History & Guide to the Pharmaceutical Industry’s Social...

Welcome to Pharmaguy's Social Media Compendium, which is a catalog of articles, blog posts, podcasts, and surveys, all documenting the use of social media by the pharmaceutical industry from 2005 through today. Through this compendium you are able to relive the fascinating history of the pharmaceutical industry's social media trials & tribulations and ultimate triumphs.

Bad, Devalued, Distrusted & Defensive Pharma

This article, however, tells the Tale of Two Books: Bad Pharma, a 430-page book by Ben Goldacre, a British physician, whose previous book, Bad Science, was a best seller in the 'non-fiction' realm and the much smaller 123-page book Devalued and Distrusted by John L. LaMattina, former president of research and develop at Pfizer.

Pharma Marketing News Vol. 12, No. 6: 31 July 2013

Welcome to Volume 12, Issue #6 (31 June 2013) of Pharma Marketing News.

Mobile Apps Track Sunshine Payments: Will They Help Reduce Disputes?

This article is a review of CMS's OpenPayments App for Physicians and Industry.

Measuring Physician Interaction with Pharma Brands: Medikly’s Physician Value Index is a New Tool...

Venkat Gullapalli, MD and Mark Goldstone, Co-CEOs of Medikly, spoke on the Pharma marketing Talk show about PV Index™. This article summarizes that discussion.

Redeemed “Sinners” as Pharma Spokespeople: Novo Nordisk’s Faith-Based Marketing

Part Novo's diabetes marketing strategy involves celebrities who usually do not register with 'hoity-toity' upper-income white folk. These include NASCAR racecar driver Charlie Kimball, southern belle celebrity chef Paula Deen, and recently ordained Pentecostal minister Joseph Ward Simmons, aka Rev. Run of the hip-hop group Run-D.M.C. 'Redeemed sinner' seems to be a pattern among Novo Nordisk's celebrity spokespeople.

Pharma Marketing Ethics & Corporate Reputation Compendium: Bad, Devalued, Distrusted & Defensive Pharma

Welcome to The Pharma Marketing Ethics & Corporate Reputation Compendium, which is a catalog of articles, blog posts, podcasts, and surveys about the pharmaceutical industry's marketing practices viz-a-viz ethics and its corporate reputation.

Pharma Marketing News Vol. 12, No. 1: 31 January 2013

Welcome to Volume 12, Issue #1 (31 Januray 2013) of Pharma Marketing News.

Help Doctors Educate Patients About Their Condition & Treatment

Vivacare offers industry partners (pharmaceutical firms, device firms and/or their agencies) an opportunity to develop and distribute 'Disease Education Kits' that leverage Vivacare's patient education platform and physician network. This article is a review of Vivacare's service as part of a pharmaceutical brand's digital marketing efforts.
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