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Evaluating Rx & OTC DTC TV Ads: Few Are Outright False...
Pharma Guy
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December 1, 2013
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Pharma Marketing News Vol. 12, No. 2: 20 February 2013
Pharma Guy
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February 20, 2013
0
Redeemed “Sinners” as Pharma Spokespeople: Novo Nordisk’s Faith-Based Marketing
Pharma Guy
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July 31, 2013
0
Mobile Medical App Guidance & Beyond!
Pharma Guy
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April 17, 2013
0
Pharma Marketing News Vol. 12, No. 7: 9 September 2013
Pharma Guy
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September 9, 2013
0
Pharma Marketing News Vol. 12, No. 6: 31 July 2013
Pharma Guy
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July 31, 2013
0
Pharma’s Digital Media Adoption Curve: The Timing is Right for Innovators...
Pharma Guy
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July 31, 2013
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Active Social Media Listening: UCB’s Approach for Achieving Better Patient Experiences
Pharma Guy
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December 1, 2013
0
Reigning in the “Wild West” of Mobile Health Apps
Pharma Guy
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February 20, 2013
0
Self-Regulation as a Collective Blocking Strategy
Pharma Guy
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February 20, 2013
0
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