Toward Patient-Centric Marketing: Working Effectively with Patient Groups

Putting in place a patient-centric marketing approach might prove a good strategy for a pharma company. Patient groups and patients are invited to the table to debate regulatory issues, political policy issues and in some cases reimbursement issues as well. This article summarizes two presentations made at the eyeforpharma Barcelona 2013 conference.

Pharma Marketing News Vol. 12, No. 6: 31 July 2013

Welcome to Volume 12, Issue #6 (31 June 2013) of Pharma Marketing News.
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