Pharma Marketing News Vol. 12, No. 7: 9 September 2013
Welcome to Volume 12, Issue #7 (9 September 2013) of Pharma Marketing News.
Pharma is Overcoming Social Media Hurdles
This article summarizes the results of the online 'Rate Your Social Media Marketing Readiness' self-assessment tool/survey and compares results from two different time periods to determine if any progress has been made in overcoming the risks faced by pharma in using social media.
Pharma Marketing News Vol. 12, No. 5: 20 May 2013
Welcome to Volume 12, Issue #5 (20 May 2013) of Pharma Marketing News.
Will Ethics Revive (Exhume?) the Drug Industry’s Reputation?
Jennifer Miller, a fellow at the Edmund J Safra Center for Ethics at Harvard University and president of Bioethics International, a non-profit that advises educational programs on ethical issues on medicine and healthcare, is trying to develop the industry equivalent of a 'Good Housekeeping Seal of Approval.' This article summarizes her ideas and presents opinions of several naysayers.
Self-Regulation as a Collective Blocking Strategy
Has the drug industry systematically violated PhRMA's DTC Principles? Is pharma self-regulation a deception meant to deflect criticism and block new FDA regulations? The answer is
Spending on Direct-to-Consumer Advertising Takes a Nosedive
This article reviews data that supports one cause for the decrease in DTC spending not often mentioned: the shift to developing drugs for small populations of patients (so-called
Pharma Marketing News Vol. 12, No. 5: 20 May 2013
Welcome to Volume 12, Issue #5 (20 May 2013) of Pharma Marketing News.
Pharma Marketing News Vol. 12, No. 8: October 2013
Welcome to Volume 12, Issue #8 (October 2013) of Pharma Marketing News.
Pharma Marketing News Vol. 12, No. 6: 31 July 2013
Welcome to Volume 12, Issue #6 (31 July 2013) of Pharma Marketing News.
Pharma Marketing News Vol. 12, No. 9: December 2013
Welcome to Volume 12, Issue #9 (December 2013) of Pharma Marketing News.
