A Formula for Patient-Centric mHealth Apps Eliminating the Hurdles to Developing High Quality Pharma Mobile Health Apps
Why haven’t the top pharma companies, which are so successful in marketing their products, achieved success as leading mHealth app publishers? What stands in the way of pharma developing high quality mobile health apps? To answer those questions, Pharmaguy and the Mobile Health Competence Centre in Barcelona sponsored a “debate” within the LinkedIn Mobile Health Group and a #mHealthPharma TweetChat.
This article summarizes the comments from that debate and TweetChat and condenses the learnings into one simple formula for creating quality pharma mHealth apps.
Topics include (partial list):
- Chart: The Three Groups of Pharma App Publishers
- The Quality Issue
- Chart: Consumer App Functionality Scores
- Hurdles to Overcome
- POV of Health Activists
- The Simple Formula
Download the full text PDF file here:
Issue: Vol. 13, No. 9: October 2014
- eMarketing and ePromotion
- Direct-to-Consumer (DTC) Advertising & Marketing
- Physician Education (CME)
- Patient Education