The 3 D’s of Pharma Digital Marketing Discover, Design, Deliver
According to McKinsey research, companies with advanced digital capabilities grow revenues twice as fast as peers and deliver 25% greater total returns to shareholders annually. According to the authors of a new e-book, “today’s commercial mix should reflect the fact that people are now viewing digital channels close to 50% of the time, and, even more importantly, that those people seek real engagement in regards to their care.
This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age. The book notes that while the world has experienced an “explosion of health-oriented digital activity,” there has been a simultaneous decline in pharma growth. The authors hope that most leaders of pharmaceutical companies can find new insights and approaches in their book.
Topics (partial list):
- Pharma’s Digital Quotient
- Out-of-Sync Pharma Marketing?
- Be More Engaging
- Think in 3D
- Test and Learn
Download the full article (PDF file) here:
Podcast Interview: Pharma 3D – A Script for Marketing in the Digital Age
Issue: Vol. 15, No. 3: June 2016
- Direct-to-Consumer (DTC) Advertising & Marketing
- eMarketing and ePromotion
- Strategic Marketing & Planning