The Dark World of Disease Awareness Ads Pharma Marketers Use Scary Ads to Motivate Consumers
Pharmaguy was quoted in a recent Ad Age story (see here) about the recent spate of scary drug ads seen on TV and in print.
“A trend with companies, especially ones with injectable drugs and vaccines, which also have big price increases, is to scare people into buying their product or getting their vaccine,” said Pharmaguy.
Lately many disease awareness ads have taken a distinctly dark approach and, in some cases, placed blame on parents and grandparents.
This article describes recent dark and ominous “disease awareness” ads, the goal of which is to instill fear in the viewing public and motivate them to see the doctor.
Topics (partial list):
- Traditional Disease Awareness Marketing
- No Risk, No Foul?
- Stealthy Product Promotions
- Going Dark & Scary
- Gambling in the Social Media Age
- Take a Lesson from Mylan
- Is It Motivational?
- Fear Sells More Than Logic
- Slideshare Presentation (see below)
Download the full article (PDF file) here:
Issue: Vol. 15, No. 4: September 2016