Impact of DTC Advertising of the Doctor-Patient Relationship Results from FDA Physician Survey on DTC Advertising
This article reviews a presentation by Kathryn Aikin of DDMAC/FDA in which she disclosed preliminary results from the FDA’s Physician Survey, which looked at the impact of DTC advertising on the doctor-patient relationship.
The survey profiled 250 GP’s and 250 specialists (dermatology, allergy/pulmonology, endocrinology, and psychiatry) from a random sample of the AMA Physician Masterfile, which includes a list of all U.S. medical school graduates.
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Issue: Vol. 2, No. 1: January 2003
Word Count: n/a
- Direct-to-Consumer (DTC) Advertising & Marketing
- Physician Marketing & Promotion
- Regulatory Compliance