GSK Strikes Back with a Grassroots Campaign Genesis, Structure, & Key Messages of the Campaign
Mike Pucci, Vice President of External Affairs at GlaxoSmithKline (GSK), is a man with a mission, which is to get the word out about the good that the pharmaceutical industry is doing (or, as Pucci expressed his goal: to “Restore the reputation of the industry by communicating the value of our products, our research and our hope for the future”). He spoke recently at an industry Forum on Customer Relationship Management (CRM) held in Princeton, New Jersey.

Topics covered include:

  • Key Messages
  • Genesis and Structure of the Grassroots Campaign
  • Role of PhRMA
  • Program Available from GSK

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Issue: Vol. 4, No. 10: November 2005
Word Count: 1287

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