Marketing the Pharma Industry The Empire Strikes Back
There are some things in life that money can’t buy, like trust. But getting over 60 sharp marketing minds together for a couple days attempting to address the industry’s most baffling issues — priceless!

In this article, Dan Limbach gives us a spirited review of the Pharmaceutical Marketers Knowledgeshare Forum, which was held recently in Philadelphia. The event was sponsored by PharmaVOICE magazine. The article provides a composite overview of the action plan developed by attendees. You might want to compare this with Pfizer CEO Hank McKinnell’s “Call to Action” reviewed in this issue of Pharma Marketing News (see “A Call to Action: A Mea Non Culpa by Big Pharma“).

Topics covered include:

  • Marketing Best Practices
  • ROI Solutions
  • eTechnology Tips
  • Key Problems Identified
  • Solutions Suggested
  • Timeline

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Issue: Vol. 4, No. 7: July/August 2005
Word Count: 1470

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