Murky Physician Marketing and Education Practices Non-Transparent Physician Marketing
According to a Government Accounting Office (GAO) report, pharmaceutical companies spend approximately 70% more money marketing to physicians than they do to consumers. But this does not include continuing medical education, advertising at medical meetings, or physician consulting fees, which can be substantial.
This article takes a look at some “murky” (ie, non-transparent) physician marketing practices and presents opinions from several Pharma Marketing Blog polls and commentators.
Topics and issues covered include:
- Physician Consultant Fees
- The Case of Dr. Nissen
- When is a Free Lunch More Than Just Lunch?
- It’s Access, Stupid!
- Dumb Blonde Reps vs. Slovenly Genius Reps
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Issue: Vol. 6, No. 5: May 2007
Word Count: 1769