Pharma Marketing Stuck in Web 1.5 Still Playing It Safe After All These Years!
In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report “Pharmaceutical Marketing Online: Stuck in Web 1.5.”

Meyer contends that the pharmaceutical industry is still in love with other channels and doesn’t understand that patients hold a lot more power over their healthcare choices than ever before. He offers some suggestions for change.

Topics and issues covered include:

  • Anemic Online Budgets
  • Some DTC Spending Numbers
  • DTC marketers playing it safe on the Web
  • Does Regulation Cause e-Inertia?
  • Engage and Collaborate!

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Issue: Vol. 6, No. 8: September 2007
Word Count: 1483

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