Patient Assistance Program Rankings Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction
“While free samples clearly play a valuable role in helping millions offinancially-struggling patients get access to the medicines they needto live healthier lives, patients should know there are other options,”said Pharmaceutical Research and Manufacturers of America (PhRMA)Senior Vice President Ken Johnson.
Among the “other options”patients have to get access to the medicines they need are the over 200Patient Assistance Programs (PAPs) sponsored by pharmaceutical andbiotech companies. Patient assistance programs are offered bypharmaceutical companies to help low-income, under-insured, oruninsured individuals and families afford necessary medications, withreduced-cost or free prescription drugs.
Market Strategies’ 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The survey identified how PAPs influenceoverall corporate image among physicians, what performancemeasures drive a pharmaceutical company’s PAP image, and whichcompanies are perceived as having the best PAP.
This article reviews this research with comments from Peter Carlin, Senior Vice President of Market Strategies.
Topic headings include:
- Help Needed Today
- An Important Customer Touch Point
- MSImage Oncology Patient Assistance Program
- The Oncology Practice Manager Viewpoint
Read this article now. It’s FREE…
Issue: Vol. 7, No. 10: December 2008
Word Count: 1392
- Physician Marketing & Promotion
- Relationship Marketing
- Strategic Marketing & Planning
- Product & Service Reviews