Critical What Daschle Plans to Do About the Healthcare Crisis

Daschle Book Cover“The time has come, finally, to fix our broken health-care system,”says Tom Daschle in the close of best-selling book, “Critical: What WeCan to Do About the Healthcare.” Daschle, of course, is Obama’s choicefor Secretary of Health and Human Services. Daschle will also lead anew White House office of health reform.

To paraphrase GeneralPatton, “Daschle, you magnificent bastard, we read your book!” Which iswhat all pharmaceutical executives and marketers should do. After all,Daschle warns that the “health-care industry would have to reconsiderits business model” and he include pharmaceutical companies as part ofthe “health-care industry.”

For those among you who do not havetime to read Daschle’s book, Pharma Marketing News has done it for you.This article summarizes the main points Daschle makes and reveals hisplan for “fixing” the problem.

Topic headings include:

  • Daschle’s Plan in a Nutshell
  • Addressing the “Single-Payer” Fear
  • Expanding Coverage
  • Medicare Part D Tinkering
  • Evidence-based Reforms
  • The Massachusetts Model 
  • Role of the Federal Health Board
  • Recession or No Recession, Reform is Coming

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Issue: Vol. 7, No. 10: December 2008
Word Count: 1034

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