Measuring & Communicating eSuccess Strategy First, YouTube Later… Maybe
eSuccessThis article is a review of apresentation by Aaron Uydess, Senior eMarketing Manager at NovoNordisk, made at Eye for Pharma’s 3rd eCommunication and OnlineMarketing Summit held October 23-24, 2008, in Boston, Massachusetts.

Uydesspresents a best-in-class approach to developing online plans that alignwith strategy, reduce silos, and measure and merchandise digitalstrategies across a pharmaceutical marketing organization.

Topic headings include:

  • The Customer Centric Approach
  • Channel Integration
  • Measuring Your Success
  • Project Scorecards
  • Tell Your Story

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Issue: Vol. 7, No. 9: November 2008
Word Count: 1179

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