Measuring & Communicating eSuccess Strategy First, YouTube Later… Maybe
This article is a review of apresentation by Aaron Uydess, Senior eMarketing Manager at NovoNordisk, made at Eye for Pharma’s 3rd eCommunication and OnlineMarketing Summit held October 23-24, 2008, in Boston, Massachusetts.
Uydesspresents a best-in-class approach to developing online plans that alignwith strategy, reduce silos, and measure and merchandise digitalstrategies across a pharmaceutical marketing organization.
Topic headings include:
- The Customer Centric Approach
- Channel Integration
- Measuring Your Success
- Project Scorecards
- Tell Your Story
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Issue: Vol. 7, No. 9: November 2008
Word Count: 1179
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