Pharma’s Image Conundrum Building Brand Loyalty and Consumer Confidence

Gardasil Charm OffensiveIn this guestarticle, Carla Stratfold, CEO at OnRequest Images, presents several keylearnings and best practices that pharmas can follow when buildingbrand and consumer loyalty.

Topic headings include:

  • DTC Ads Hurt Pharma’s Image
  • DTC Ads Also Build Trust
  • Brand Loyalty Best Practices

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Issue: Vol. 8, No. 10: Nov/Dec 2009
Word Count: 3319

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