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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution
Pharma Guy
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January 1, 2014
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The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing...
Pharma Guy
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January 1, 2014
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Mobile KOL Management: Maintaining and Expanding Relationships with KOLs and Medical...
Pharma Guy
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January 1, 2014
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Social Media Glasnost Comes to Russian Physicians
Pharma Guy
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January 1, 2014
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Why is Putting the Patient at the Center So Difficult? Enough...
Pharma Guy
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January 1, 2014
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Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for...
Pharma Guy
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January 1, 2014
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The Three Pillars of Sanofi’s Patient-Centric Strategy
Pharma Guy
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January 1, 2014
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Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV and Mobile
Pharma Guy
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January 1, 2014
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Arsalan Arif: Content Curation vs. Content Marketing. Is It All Crap?
Pharma Guy
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January 1, 2014
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PBAfacts.com: No Laughing Matter
Pharma Guy
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December 31, 2013
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