PhRMA — the US pharmaceutical trade association — just now published an oblique critique of the FDA for fiddling with issuing its promised social media guidelines while pharma Facebook pages burn in response to new commenting policies (see “What We’d “Like”: FDA’s Social Media Guidance“).

“After all,” said PhRMA’s Kate Connors, “the FDA is quite active online, with Facebook and several Twitter accounts. Our companies aim to be able to be just as engaged in discussions about health and science as the agency that regulates them, because we thoroughly believe that better information can ultimately lead to better health. To that end, we continue to wait for FDA’s guidance, and to hope that it comes soon.”

Whoa! FDA you’ve just been “bitch-slapped” by PhRMA!