HealthPrize, a company that offers rewards to patients who take their medications, challenged ePharma Summit attendees and Twitter followers (hashtag: #epharma) to a Haiku contest.
The challenge is to write a Haiku – a 17-syllable verse form consisting of three metrical units (lines) of 5, 7, and 5 syllables. The catch? The topic must be medication adherence.
UPDATE: I won! The prize was a $100 Amazon.com gift certificate.
Here’s my Adherence Haiku:
What do I mean by this?
I’ve reviewed mobile apps developed by pharma that are designed to increase adherence (read, for example, “Adherence: Do We Really Need an App for That?“).
More recently, I found evidence that many of these apps don’t work.