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Rooster and Friends Win Pharm Exec Ad Stars Award

Pharma Guy - March 16, 2009

Mandatory Vaccination Controversy Did Not Hurt Gardasil Sales!

Pharma Guy - July 23, 2007

St. Google Slays the FDA Dragon?

Pharma Guy - April 9, 2009

New “New Media” Trick for Pharma Marketers

Pharma Guy - February 26, 2009

When Are Third-Party Online Discussions Not Independent of Pharma Influence? Survey...

Pharma Guy - October 4, 2009

Pharma’s Worst Fear Realized: After Seeing SiCKO Oprah Calls for Town...

Pharma Guy - June 5, 2007

My Prediction for 2013: No Social Media Guidance from FDA

Pharma Guy - December 28, 2012

WLF & Pfizer Ask Court to Block FDA Guidance on Social...

Pharma Guy - April 1, 2010

PhRMA Should Have Listened to THIS “Guy in a Hoodie”

Pharma Guy - January 25, 2017

Don’t Laugh! You Too Might Have Pseudobulbar Affect (PBA)

Pharma Guy - June 29, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

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Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

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