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WANTED: Pharma Mobile Pioneers

Pharma Guy - May 12, 2015

I Nominate Me for Healthcare Communiquétor: Who Seconds?

Pharma Guy - February 15, 2014

J&J Lowers Its Reputation Expectations

Pharma Guy - March 3, 2012

Are You Serious?TM A Good Example of Why Pharma Brand Managers...

Pharma Guy - December 2, 2010

Challenges Handling Adverse Events Found on SM Sites. Survey Says…

Pharma Guy - September 26, 2009

Thank You Johnson & Johnson for Dinner

Pharma Guy - June 4, 2009

I Opt-Out of My alli Challenge!

Pharma Guy - June 30, 2008

Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?

Pharma Guy - April 2, 2014

Legit Online Viagra! Dead Rat, Boric Acid, Etc., Not Included.

Pharma Guy - May 7, 2013

Imagine There’s No DTC. I Wonder If You Can.

Pharma Guy - May 8, 2007

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026