5 Trends That Will Shape Pharma Marketing in 2021
Originally Published by Intouch Group
Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...
Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...
Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...
3 Key Sessions From the 3rd Annual Pharma CX Tech Summit
On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients,...
3 Insights From Re:Imagine Pharma Marketing 2020
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020
Brought to you by Momentum Events
On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...
Perspectives on a Post-pandemic World
An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia.
In response to last week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked...
What Pharmaceutical Marketers Can Learn from the Coronavirus Response
Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our...
Human Connection is Paramount in These COVID-19 Days
Marketing is challenging in these days of COVID-19 because each person and business is experiencing the virus in different ways. All are impacted and all are (trying) to adapt. Some are...
Tactical Overload…Building a Linear & Cohesive Brand Plan
Overview:
Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through a richer understanding of what is...
How Social Media is Helping Healthcare
Social media platforms, like Facebook and Instagram, are quickly becoming the preferred way patients are not only receiving information about their health, but also, where they are choosing to document their...
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...
