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Awards: The Good, The Bad, The Ugly

Pharma Guy - October 27, 2006

woman with megaphone

Harnessing the Power of Influencer Marketing in Pharma

Claudia Barbiero - September 19, 2023

Vast Majority of Drug Ads in Leading Medical Journals Don’t Pass...

Pharma Guy - August 19, 2011

How to Increase SEO on Google Ads for the Pharma Industry

Claudia Barbiero - December 26, 2024

DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians

Pharma Guy - January 26, 2017

Determining How Much Pharma Spends on Internet vs. TV DTC Advertising...

Pharma Guy - April 15, 2015

Taro Pharmaceutical’s “Bag O’ Glass” Moment

Pharma Guy - March 18, 2011

Marketing Executive Salaries

Pharma Guy - September 20, 2006

Sales Force Effectiveness

Pharma Guy - June 13, 2006

The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write...

Claudia Barbiero - May 6, 2023

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

July 31, 2026

Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

July 31, 2026

Pharmaceutical marketing professional analyzing AI-generated patient and healthcare provider personas on a digital dashboard to test campaign messaging before focus group research.

Could AI Replace the Pharma Focus Group?

July 30, 2026