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Awards: The Good, The Bad, The Ugly

Pharma Guy - October 27, 2006

Marketing Executive Salaries

Pharma Guy - September 20, 2006

PGAD. EGAD! Another Syndrome/Disorder, Whatever!

Pharma Guy - December 7, 2007

woman with megaphone

Harnessing the Power of Influencer Marketing in Pharma

Claudia Barbiero - September 19, 2023

Determining How Much Pharma Spends on Internet vs. TV DTC Advertising...

Pharma Guy - April 15, 2015

The Benefits and Risks of Limiting Pharma Sales Rep Access to...

Pharma Guy - May 5, 2017

FDA Guidance on Responding to Unsolicited Requests for Off-Label Information Via...

Pharma Guy - December 28, 2011

DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians

Pharma Guy - January 26, 2017

Sales Force Effectiveness

Pharma Guy - June 13, 2006

Taro Pharmaceutical’s “Bag O’ Glass” Moment

Pharma Guy - March 18, 2011

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

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Your Patient Campaign Got the Click. Then the Pharmacy Claim Was...

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