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Pharma: Your Brand Celebrity Spokespersons Are Worthless!

Pharma Guy - May 29, 2014

AZ Posts “Reminder Drug Ad” to Its Corporate Blog

Pharma Guy - May 29, 2012

Update on FDA Regulation of Pharma Metadata & Impact on Search

Pharma Guy - August 9, 2010

DTC Melee–a-Trois: Pradaxa, Xarelto, and Eliquis. Women Only Marginally Involved.

Pharma Guy - January 24, 2014

Novo Nordisk’s Branded (Levemir) Tweet is Sleazy Twitter Spam!

Pharma Guy - June 19, 2009

Point-of-Care Pharma Marketing: When Is It Appropriate?

Pharma Guy - August 2, 2011

PR vs Interactive: Agencies Vie for Pharma Social Media Campaign Crumbs

Pharma Guy - July 22, 2011

Equation Proves that Broadcast DTCA Only a Minor Contributor to Growth...

Pharma Guy - May 17, 2010

No Oscar for Centocor PR Effort

Pharma Guy - February 26, 2007

Allergan “Badly Let Down” by Employee Tweet

Pharma Guy - January 27, 2012

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