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Measuring Online Communities: Pharma vs. Other Industries

Pharma Guy - November 17, 2012

Lunesta’s Ad Spending Spree and Other DTC Oddities

Pharma Guy - December 13, 2007

If FDA were as Powerful as FTC

Pharma Guy - January 5, 2007

Pharma “eBooks”: Imagining what COULD be, not what IS

Pharma Guy - November 16, 2012

Vioxx Scorecard: 5-3-14192

Pharma Guy - August 6, 2006

Rodale’s Study Cites My Estimate Regarding DTC Ad Spending; I’m Flattered,...

Pharma Guy - November 2, 2012

FDA Wakes Up to Social Media’s Ability to Monitor Drug Adverse...

Pharma Guy - February 27, 2014

DTC Here to Stay; Pet Turtles Too!

Pharma Guy - September 21, 2007

“Not everything which is technically doable should be done.”

Pharma Guy - October 24, 2013

Life Science Profiles of Color: A Response to Racism in the...

Pharma Guy - June 17, 2008

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026