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Pfizer’s Social Media Initiatives are Getting Old

Pharma Guy - June 30, 2012

Pharma Marketing ROI: The Emperor Has No Clothes!

Pharma Guy - March 28, 2008

Will Kids Abandon This Diabetes Mobile Game App from Sanofi Before...

Pharma Guy - September 4, 2014

Health Literacy – Words Fail to Tell the Story

Pharma Guy - September 9, 2006

Pfizer Tries Unbranded ED DTC Ads

Pharma Guy - November 22, 2005

YouPharma(tm): A Brave New World of Marketing?

Pharma Guy - January 3, 2007

Pay to Play is the FDA – No, the AMERICAN –...

Pharma Guy - October 8, 2013

I Will Present Survey Results at November FDA Hearing

Pharma Guy - October 18, 2009

Web 2.0 Hates Sally

Pharma Guy - April 5, 2007

Relaxing Rules for Off-Label Prescribing: “Akin to Crying ‘Fire!’ in a...

Pharma Guy - November 2, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026