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Spit for Research: Will Genentech’s Online Promotion Succeed?

Pharma Guy - August 7, 2013

Can a Moratorium-delayed DTC Ad Refer to a Drug as “New”?

Pharma Guy - July 17, 2008

Violative Viva Viagra Video – Still There!

Pharma Guy - April 22, 2008

DTC Set to Surpass DTPhysician

Pharma Guy - December 19, 2006

Is It Time for Abrams to Leave?

Pharma Guy - February 11, 2011

Debbie Phelps Purged from McNeil’s ADHD Moms™ Facebook Group. How Cruel!

Pharma Guy - March 12, 2009

Making Sense of DTC Ad Spending

Pharma Guy - April 5, 2017

Navigating Ad Regulations: Digital Compliance for Pharma Marketers

Claudia Barbiero - October 13, 2023

New Fangled Cardio Drugs: Good Lab Results, Little Benefit to Patients

Pharma Guy - November 19, 2012

Nice Try, Daiichi!

Pharma Guy - January 23, 2007

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026