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How to do Social Media Pharma Marketing without Getting Blown Up

Pharma Guy - April 22, 2009

Social Media Lacks the “Ask Your Doctor” ROI Common for Print...

Pharma Guy - September 1, 2015

Meet Dr. Andree Bates, Marketing ROI Expert

Pharma Guy - September 7, 2007

Dear Santa from Pharma: “Please, Sir, May I Have More?”

Pharma Guy - November 29, 2012

Pharma Even More Digitally Feeble When it Comes to Healthcare Providers!

Pharma Guy - April 17, 2011

Fat Acomplia?

Pharma Guy - June 21, 2006

Alternative to DTC: cDetailing

Pharma Guy - August 19, 2005

Yummi! It’s Zimulti!

Pharma Guy - May 3, 2007

Is the Pharma Industry Responsible for FDA’s Delay in Issuing Social...

Pharma Guy - December 2, 2011

Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of...

Pharma Guy - January 23, 2009

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026